With New Retail Forum 2019 approaching, what are you most looking forward to in terms of contributing and gaining from this platform?

Events like New Retail Forum allow our team to get a pulse check on what’s really happening in the retail industry vs. what’s just being talked about online. It can definitely be hard to distinguish between aspirations and reality, especially when it comes to personalization, as it's still getting its wings here in APAC. So, I’m excited to hit the floor and start talking to innovative eCommerce brands about all of the amazing things they are doing and how Dynamic Yield can help augment their efforts in digital through the delivery of more personalized experiences.

The New Retail Model – What are the most important principles of this retail paradigm shift according to you and how is it affecting brands across the region?

Consumers truly have more options available to them than ever before, forcing retailers to reconsider their strategies as competing on price and promotions is just a race to the bottom. In order to truly differentiate themselves and maintain the attention and loyalty of visitor’s who are jumping from one channel, device, or site to another, eCommerce marketers are starting to realize how important relevance is. They’ve only got a short window of time in which to engage with a shopper, and a generic experience isn’t going to cut it anymore. Tailor it to the individual, however, and the chance of that person following through with a purchase increases dramatically.

With the perpetually growing e-commerce and shrinking retail, what marketing strategies should stores adopt to increase their footfall & optimize the shopping experience of their customers?

More and more retail may be moving online, but people will always enjoy and value the experiential elements brick and mortar provides. That being said, there’s still so much work that can be done to create a truly immersive visit in-store. For example, arming sales representatives with technology that will allow them to generate a customer’s past purchase history so they can better recommend products to them right then and there. Or leveraging kiosks to help users in product discovery, recommending items they may be interested in based on their affinity to certain brands, categories, colors, price ranges, etc. Highly individualized touchpoints such as these are the way of the future, and those who jump to adopt fresh and exciting will reap the reward in foot traffic and all the benefits that come with it. 

What role does your company play in helping Retail/E-commerce brands overcome their challenges?

At one time, commerce relied on the expertise of buyers and merchandisers for spotting trends and forecasting demand. But this was more an art than it was a science. Today, the commoditization of scalable computing power has led to the proliferation of data-driven commerce solutions like those provided by Dynamic Yield.

While creative directors, merchandisers, and marketers will always play a significant role in which products are showcased and how, AI systems can help augment the decision-making process with far superior results to humans. In a few years, everything will be automated, but current marketing teams need to gain confidence in the way these tools work and how they can be leveraged to increase efficiencies and improve marketing campaign effectiveness. That’s why it’s been so important for us to ensure the way we incorporate AI into the Dynamic Yield platform is easy to understand – from results seen to the power we provide users in controlling and managing the decision-engine.

As a solution provider, what are the 3 key areas that you are intending to address with the forum’s attendees?

For eCommerce brands interesting in becoming more customer-centric, I’ll be presenting on hyper-personalization and how to do it. Additionally, as a critical step in achieving personalization success, I’ll also be walking through how to create a culture of experimentation within the organization – for businesses not already accustomed to testing, they don’t always know about the processes and workflows involved. Finally, I’ll highlight some impactful strategies teams can deploy across the product page, cart page, and beyond to delight customers and drive more revenue. Should be super actionable!

What are the customer groups, regions & industries that your solutions would be impacting the most?

Different industries and regions have varying degrees of personalization maturity, but as delivering highly tailored customer experiences becomes the cornerstone of every brand’s digital strategy, our technology will become more and more ubiquitous. The use cases and applications may change, but the overall goal of increasing relevance will be prevalent for all types of businesses, no matter the location. In the last couple of years, we’ve generated significant results for eCommerce, financial services, travel, gaming, and of course, offline restaurant chains.

What is your vision and growth objective for next 5 years in APAC?

APAC is such a special region – we’ve seen some incredibly sophisticated use cases come out of our platform from companies like Sephora SEA, Zalora, IKEA Taiwan, and more. Our aim is to continue supporting and acquiring innovative customers, transforming the eCommerce landscape here and acting as a source of inspiration for others looking to become more involved in the practice of personalization. Our team in Singapore has already accomplished so much, and I’m excited to keep the ball rolling – 5 years from now I imagine personalization will be synonymous with Dynamic Yield.

EXCLUSIVE SOLUTION PROVIDER INTERVIEW WITH

Speakers:

Montse Castells

Head of Retail - Asia and New Markets Ben & Jerry's

UNILEVER, SINGAPORE

Matteo Guerrini

EMEA Brand Regional Director

TOM FORD BEAUTY, FRANCE

Arnab Ganguly

Group Vice President - Digital Omnichannel Performance Marketing

PT CT CORPORA (WENDY'S, BASKIN-ROBBINS, THE COFFEE BEAN & TEA LEAF), INDONESIA

Richa Goswami

Chief Total Brand Officer

JOHNSON & JOHNSON, SINGAPORE

Amit Mangwani

Director Retail Marketing - Asia Pacific & Japan 

INTEL, SINGAPORE

Enjelita Jahja

Sales Director 

GLAXO SMITH KLINE, INDONESIA

Raghu Krishnan

General Manager / Country Director

JOHNSON & JOHNSON, SINGAPORE

Andrew Yeoh 

Head of Marketing - Shopping Centre 

IKEA SEA, SINGAPORE

Vincenzo Carrieri

Asia Pacific Regional Director

CANALI, HONG KONG

Charles Brewer

Immediate Past CEO

DHL ECOMMERCE, SINGAPORE

Roy Chao

Head - JD Logistics, SEA

JINDONG.COM, CHINA

Jean Phillipe Gerard Thomas

Chief Marketing Officer

LAZADA, SINGAPORE

Toshak Jethwani

Head of eCommerce, ELN

DANONE, SINGAPORE

Cindy Tan

Vice President - Display, Asia Pacific 

TRIPADVISOR, SINGAPORE

Ng Aik-Phong

Managing Director

FAVE, SINGAPORE

Alvin Teo

Regional Head of Logistics 

SHOPEE. SINGAPORE

Rohit Kunal 

Senior Director - Service Design Excellence

COUPANG, SOUTH KOREA

Alin Dobrea 

Head of Brand Partnerships

ZALORA, SINGAPORE

Michael Willy Roosevelt

Vice President Transformation

LAZADA LEL EXPRESS, INDONESIA

Victor Cui

CEO, International

ONE CHAMPIONSHIP, CHINA

Brandon Vera

ONE Heavyweigh World Champion

FILIPINO MOVIE STAR, PHILIPPINES

DJ Jina

ONE Championship's Top Ring Girl

CELEBRITY DJ, SOUTH KOREA

Miesha Tate

Vice President

ONE CHAMPIONSHIP, SINGAPORE

Dom Lau

ONE Championship Announcer, Host

ASIA POP 40, HONG KONG

Dynamic Yield is an AI-powered Personalization Anywhere™ platform that delivers individualized experiences at every customer touch point: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield daily for launching new personalization campaigns, running server-side and client-side A/B tests, leveraging machine-learning for product and content recommendations, and employing algorithms for smartly triggered email and push notifications.

About Dynamic Yield

marcus evans New Retail Forum 2019 gathers leading edge and groundbreaking retailers from the globe and Asia, bringing new online and offline concepts and ingenious engagement strategy for you to achieve the best commercial outcomes. At this forum, you will be provided a platform to capture the latest trends, strategies and technologies. The region’s leaders will be sharing their insights and best practices on critical areas in shopper marketing and retail evolution, such as developing a robust and integrated strategy, making this the event you cannot afford to miss!

About the New Retail Forum 2019