© 2018 marcus evans

The growing market in China brings a host of new challenges as well as opportunities, as new products are added to the approved list for sale in China and pricing is a source of constant attention requiring urgent strategy formulation which can be provided by our forum.

Join marcus evans Pharma 2018: Sales & Marketing Excellence Forum that brings innovation and collaboration to the industry for you to achieve the best commercial outcomes.

.Some of the leading organisations will be sharing their insights and best practices on the critical areas in pharma sales and
marketing, such as mastering pricing and the two-invoice system, branding and differentiation, portfolio planning for a broad market, and talent management in new growth regions of China.

 


Case Studies

  • Aligning strategies and tactics for profitable pricing structures that conform to regulatory pricing reform.
  • Identifying the right time to act on pricing changes based on current market trends.
  • Combining sales forces & distribution effectiveness to develop new sales force effectiveness strategies for medical devices.
  • Leveraging digital technologies to provide personalised information and real-time feedback.
  • Building advanced digital marketing and engagement capabilities to achieve omni-channel physician interactions
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Contact Us
Mary-Anne Loui
Marketing Assistant 

MaryA@marcusevanskl.com

 

A precious and unique opportunity to understand the industry trends with best practices sharing and networking.

 

 

IMS

Well Organised! A good platform to exchange industry opinions.

 

 

Panel Discussions 

  • Grasping the opportunities in new communications channels that can open doors in pharmacies.
  • Messaging and engaging the customers in real-time to increase market responsiveness and a holistic customer experience.
  • Harnessing the essential ingredients to customer access in the pharmaceutical world

22nd & 23rd March 2018

Shanghai, China 

Linda Wan

Sr. Marketing Director
Novo Nordisk
  
Siew Kwan Chang

VP, China Specialty
Care Business Unit
Ipsen
  
Lili Feng

Sr. Marketing DirectorEddingpharm
  
Jeppe Theisen

Vice President Marketing, 
Region China
Novo Nordisk
 

Line-up of Speakers

Highlights of the Event 

C3i

Look forward to collaborating with marcus evans again.

 

 

Catherine Yu

Marketing Director/
Diabetes/ Metabolism 
Business Unit
Merck Serono
  
Roy Xu

Head of Business Strategy
Boehringer-Ingelheim
  
Arthur Sheng

SFE Director
Roche Diagnostic
  
Ryan Li

Digital Lead
Top3 BioPharma 
MNC China
 

Why You Should Attend

Past Testimonials 

Media Partner 

C3i

DXY .cn

Solution Provider Partner

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