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Meet Massimo Giannetto Director Integrated Business Planning at
AkzoNobel, Netherlands!
Massimo joined AkzoNobel in 2020 as Integrated Business Planning Director for the Marine, Protective and Yacht Coatings Business Unit, to drive the IBP process and guide the global demand planning process.
Previously, he worked as a consultant in the financial industry before joining DuPont, where he held increasing responsibilities in the Finance, Demand, Strategic Planning, Integration Management and Commercial organizations.
He holds a M.Sc. in Law and Economics from the University of Verona, Italy, and a Master of Business Administration from the University of Virginia - Darden School of Business.
Additionally, he is active as a Business Mentor for the CCIS - Swiss-Italian Chamber of Commerce.
Check out our interview with Massimo in anticipation of the upcoming
S&OP And Integrated Business Planning Excellence Conference!
What are the current challenges within S&OP and IBP processes?
The last few years have been heavily impacted by unprecedented events, such as the US-China trade war, the Covid-19, and the war in Europe since February of last year. This combination dramatically increased the uncertainty in most of the industries. Therefore, dealing with the current value chain disruptions, increasing our flexibility and fastness of response to market volatility are the major challenges we are facing in the short- and most probably mid-term.
How do you cope with the high degree of market volatility: is the classical combination of S&OE + S&OP good enough or do you think you need to adopt a “continuous re-planning” governance?
Process-wise, the combination of a robust S&OP/IBP process with a flexible S&OE review rolled out on a weekly basis for short-term planning proved to be a good basis to address the sudden changes in the markets. We're also working with our partners upstream and downstream to improve our value chain visibility, in order to respond promptly to market changes.
What could be some of the future challenges as well as the trends within the S&OP process?
Three major trends are already impacting the evolution of the S&OP/IBP process.
Digitization will stay as a major challenge for the supply planning function in most of the organizations. Nurturing a robust data-savvy culture as well as fostering the adoption of machine learning and AI represent the immediate future challenges.
Furthermore, a stronger integration of the value chain players paired with relevant data collection and analysis is paramount to improve the organization visibility on trends and ensure a prompt reaction to the changing market dynamics.
Finally, a planning system characterized by flexibility (with scenario planning to become a must) and by integration with other planning functions in the organization (finance, strategy) is necessary to achieve a real enterprise integration of the organization strategy and avoid inefficient, siloed approaches.
What do you hope to gain by attending this 19th S&OP conference edition and what can attendees learn from your presentation?
I am keen to learn about the latest insights on best practices to deploy an S&OP/IBP process and how to bring to the next level of maturity.
On my side, my contribution will be focused on sharing with the other practitioners what are currently considered the best practices to integrate financial and strategic objectives into the IBP process to make it a holistic management and planning process and bring it to the next level of maturity.
Receive the full sessions & agenda
Agenda
Exclusive Interview with
Massimo Giannetto
Director Integrated Business Planning
AkzoNobel, the Netherlands
Interested? Do you feel you will benefit?
For registration pricing and multiple attendee discounts, please contact:
Antriana Antwniadou
Digital Marketing & PR Executive
marcusevans Conferences
S&OP And Integrated Business Planning Excellence Conference
06-07 March 2023
Courtyard Berlin City Center
Berlin‚ Germany
Speaker Massimo Giannetto, Director Integrated Business Planning, AkzoNobel, Netherlands
19th edition
Massimo is one of our esteemed speakers at the S&OP And Integrated Business Planning Excellence Conference taking place on March 06-07, 2023 at the Courtyard Berlin City Center in Berlin‚ Germany.
Are you available on those dates? We would love to see you there!
Join us and hear Massimo presenting his Case Study:
Successfully Integrating the Strategic and Financial Objectives within your S&OP/IBP
• Leverage rolling out planning, different planning cycle
• Coordinate IBP and Budget submissions and build capacity on accurate numbers
• How to work with financial targets and make best use of the latest financial forecasting
Massimo will also be participating in our Panel Discussion:
Leverage Governance and Accelerate Maturity of Your S&OP / IBP Process
This interactive session will discuss how to cope with the high degree of market volatility: is the classical combination of S&OE + S&OP good enough or do we need to adopt a “continuous re-planning” governance?
