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“In the senior housing industry, ESG initiatives are essential for growth and competitiveness. Owners and operators can enhance their net operating income through utility savings. Given the payback period and return on investment, there’s no better investment to make than in a water conservation initiative,” says Laisha Daley, Chief Marketing Officer, Liquified Solutions.

Liquified Solutions is a service provider at the marcus evans LTC & Senior Living CXO Summit 2025.

What trends are you seeing in sustainability investing in the past few years?

Owners and operators are investing in energy savings initiatives, green credentials, water conservation measures, waste reduction etc. A few large players are in a lead position in driving sustainability. This is not just to reduce their footprint or consumption but also to improve their net operating income. We focus on water conservation measures, which is still in its early days in this industry. The opportunity is ripe for portfolios to look at what strategies they can put into play in aging properties and new builds. One of our clients is able to save 39 percent on its utility expenses, driving a more than USD 4.5 million increase in its portfolio value. Such measures are also attractive for small portfolios that lack access to capital for a new build but still need to drive budget-conscious ESG gains. The opportunity is ripe for this industry.

Which areas of improvement would you highlight?

The greatest amount of opportunity in reducing water consumption is in the bathroom. Toilet retrofits and low flow fixtures, as well as proactive measures, adding leak detection and leak prevention capabilities, would all help facilities get a handle on water consumption. A tap left running all day wouldn’t do nearly as much damage as a tank related flood in the restroom.

How do you assess the properties? Is this a bigger opportunity for aging facilities or new builds? 

Both. It helps extend asset life, improve resident retention and health. One of our clients is pursuing this path to reduce its insurance premium, which is not even included in our ROI calculation.

We evaluate their water consumption, analyze their water bills and occupancy data to identify which properties are prime for a retrofit initiative, and what other measures would be a good fit based on age and stage of property. For example, leak detection and prevention with real time water monitoring. We then work with them on the implementation, making sure we minimize downtime per unit while making sure it’s a pleasant experience for the resident instead of an interruption or inconvenience.

How can facilities minimize the risk of costly floods?

We use proprietary technology within the toilet tanks that help mitigate tank-related floods and reduce water consumption on the refill, but we also have meters at the property level to monitor overall or even unit level consumption. From that we can actually detect if there’s a potential leak or excessive consumption. The maintenance team can then investigate if there’s in fact a leak. We work with the property to investigate and resolve it. Addressing a leak promptly can really mean the difference between a small leak versus a catastrophic flood.