“Companies have come to realise that their consumers are demanding a change, and unless they play a role in cleaning up the environment, they will lose business,” says David Katz, Founder and Chief Executive Officer of Plastic Bank. He believes that using Social Plastic®, Plastic Bank’s innovative recycled material, is a way for companies to engage their workforce, shareholders and consumers.

Katz is a keynote speaker at the marcus evans EuroPack Summit 2018, taking place in Switzerland, 3 – 4 September.

What is Plastic Bank?

Plastic Bank is a global network of micro recycling markets that empowers disadvantaged communities to transcend poverty by cleaning the environment. It is an ecosystem that provides an opportunity for the world to collect and trade plastic waste as a currency. By enabling the exchange of plastic for money, items or blockchain-secured digital tokens, our unique model strengthens recycling ecosystems, stops the flow of plastic into the oceans, and helps underprivileged communities.

We are now the largest chain of stores for the impoverished, where everything can be purchased using plastic garbage. This includes school tuition, cell phone minutes, WiFi access, medical insurance, cooking oil, fortified milk, fuel, and a variety of other necessities. People who cannot afford these items no longer see plastic as garbage. They look at it as an opportunity to end poverty in their family. There has been a paradigm shift in their minds: plastic is now too valuable to end up in landfills, incinerators, or waterways.

What do packaging directors and manufacturers need to know about monetising plastic waste? What is the business value of using Social Plastic® in product packaging?

Companies have come to realise that their consumers are demanding a change, and unless they play a role in cleaning up the environment, they will lose business. This gives consumers a way to participate in the change that they want to see. For the company, it is a brand activation opportunity; a chance to exhibit authenticity to the world. It is a good way to engage the workforce, shareholders and consumers. A way to ensure the supply of the materials they need is uninterrupted. What a threat it would be to a major bottler if people turned completely against plastic, for example. They could no longer sell their products. Companies must be seen as part of this change.

Look at what is happening today with the drive away from straws and single-use plastic. It is originating from the consumer and companies have to follow their customers’ demands.

What is possible with this “bitcoin for the earth” as you say it?

We use a blockchain-based banking system which provides a safe way to transfer value. Especially in developing nations with high poverty rates, protection against fraud and corruption in any industry is paramount to its sustainability. Blockchain provides an answer to this dilemma by decentralising monetary power.

In addition, the digitalisation of currency helps to globalise our ecosystem. You can take plastic waste to be weighed at one centre and have the value deposited into any account. Someone in Germany can transfer digital value into the solar lamp of an impoverished family in Haiti.

Then, people can track the material within the supply chain, see where it is coming from, which lives were changed, how many children went to school as a result, and so on. They can see where the value is distributed and be able to connect with their consumers and shareholders who want to see that they are positively affecting people’s lives.

More Information

Learn, explore and unleash your inner chef.

For more information, please contact:
 Sarin Kouyoumdjian-Gurunlian

Ahead of the marcus evans EuroPack Summit 2018, read here an 
interview with David Katz discussing how Plastic Bank is empowering people 
to transcend poverty, and what role product packaging can play

David Katz

Chief Executive Officer

Plastic Bank

How Companies Can Engage Customers 
by Using Social Plastic in Product Packaging

Recent Delegates
  • VP Global Packaging, Unilever
  • Technical Packaging Leader Group, Procter & Gamble
  • Director of Packaging Concepts, IKEA
  • Senior Manager Packaging & Environment, Burger King
  • Packaging Development Manager, Campbell’s Soup Company
  • Director of Innovation, Design & Development, Coca-Cola
  • Packaging Innovation Manager, Danone
  • Brand & Packaging Manager, Harrods
  • Head of Packaging Innovation, 
    Mars Snack Food
  • Innovation Renovation & Manufacturing Manager, Nestlé

    and more…

Copyright © 2018 Marcus Evans. All rights reserved.

Summit Speakers
  • Hans Van Bochove, VP Public Affairs & Government Relations, Coca-Cola European Partners
  • Michael Okoroafor, PhD, VP Global Sustainability & Packaging Innovation, McCormick & Company
  • Till Schütte, Head of Advertising, Lidl Germany
  • KÄ™stutis Sadauskas, Director Circular Economy & Green Growth, European Commission
  • Darrell Vian, Group Head Packaging, British American Tobacco
  • Silke Bochat, Senior Director & Head of Design Eastern Europe, PepsiCo
  • Nicolas Le Goff, Operations Transformation Director, Danone Dairy Division

     and more…

3 - 4 September 2018

Fairmont Le Montreux Palace, Montreux, Switzerland

About the EuroPack Summit 2018

The EuroPack Summit is a premium forum bringing elite buyers and sellers together. The Summit offers FMCG packaging executives and suppliers and solution providers an intimate environment for a focused discussion on how to win the battle for market and mind share through packaging. Taking place at Fairmont Le Montreux Palace, Montreux, Switzerland, 3 – 4 September, the Summit includes case studies and presentations on advancing sustainability and shifting towards a circular economy, orchestrating compliance and integrating new legislation, the role of packaging in the digital world, as well as design and supply chain innovations.

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