21st Edition
S&OP and Integrated Business Planning Excellence
Boost agility and end-to-end supply chain by leveraging your business performance and driving competitive advantage
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What are the most significant challenges your organisation faces when trying to integrate S&OP with real-time data management, demand forecasting, and financial planning?
One of the most significant challenges we face at Danone, Specialized Nutrition, is managing data across our massive and complex supply chain. Data silos are a persistent issue, with different departments using disparate systems, making seamless data integration difficult. Ensuring the accuracy of demand forecasts is particularly challenging given the specific and regulated nature of our products. Additionally, aligning financial and operational plans requires robust processes and tools to bridge the gap between financial planning and operational execution, which is not always easy in such a large organization. Our matrix organization combining local, regional and global levels with function streams complexify even more the flow of information and decision making.
How does the misalignment between S&OP processes and end-to-end supply chain operations impact overall business efficiency and responsiveness?
Misalignment between S&OP processes and operations can severely impact business efficiency and responsiveness. When the reality diverges from the plans, it disrupts the predictability that is essential for effective supply chain management. The lack of alignment will often result in buffers taken across the chain to prevent and limit any missed sales opportunities. Those buffers will be even more important if the supply chain of the company is long. It will burden the business with additional costs and inefficiencies, such as overproduction, inventory, expensive air freight… And this is the best that could happen when misalignments. Because the worse would be stock outs which will not only dissatisfying the customers, but also erodes the company’s competitive edge. Lastly, misalignment undermines the overall agility and efficiency of the business, making it less responsive to the dynamic market environment.
Ahead of the 21st Edition S&OP and Integrated Business Planning Excellence conference we spoke with Margot Marchal, Global Demand Planning Manager at Danone, The Netherlands. Margot is a professional in the supply chain industry, currently serving as the Global Demand Planning Manager for Danone Specialized Nutrition in Danone. Joining Danone in 2018, Margot has excelled in both local (in Ireland) and global (in the Netherlands) roles, navigating various segments of the supply chain from material management to capacity and demand planning. Her experience have enabled her to implement tools, define processes, and ensure proper alignments between different stakeholders to enhance performance and efficiency. Passionate about supply chain, Margot is dedicated to serving customers in the best possible and optimized way. One of which being through Sales and Operations Planning (S&OP) and Integrated Business Planning, which has been a central aspect of her responsibilities, underscoring her expertise and commitment to optimizing supply chain processes.
14-16 October, 2024
Paris, France
Margot will be presenting a case study during day one of the 21st Edition S&OP and Integrated Business Planning Excellence conference!
For registration pricing and multiple attendee discounts, please contact:
Ria Kiayia
All Rights Reserved. marcus evans ® 2024
An interview with Margot Marchal, Global Demand Planning Manager at Danone, The Netherlands
What, for you, are the benefits of attending a conference focused on S&OP integration, and what can attendees expect to learn from your insights on synchronizing S&OP with supply chain operations?
Attending a conference focused on S&OP integration offers numerous benefits, especially for a company like Danone, Specialized Nutrition. It provides networking opportunities with other professionals and experts in the field to share insights and best practices. Attendees can learn from real-world case studies of successful S&OP integration and stay updated on the latest trends and technologies in S&OP and supply chain management. Practical workshops provide hands-on experience with new tools and methodologies. Overall, attendees can expect to gain valuable strategies for synchronizing S&OP with supply chain operations, enhancing their ability to make informed, data-driven decisions that improve overall business performance, particularly in a complex and highly regulated environment like ours.
To what extent does the lack of synchronisation between S&OP and supply chain operations increase costs, lead times, and risk exposure in your organisation?
At Danone, Specialized Nutrition, the customer is at the center of everything we do. And our product can be life saver product, so our customers / patients require our products to be available at all times. So, the bigger impact of lacking synchronization will be on shelf availability of our products harming our patient health. Additionally, considering the stringent quality and regulatory requirements we must meet with our products, our supply chain can be very long, complex and vulnerable. In that regard, any misalignment between S&OP and operations can impact significantly the already long lead times and operational costs. The complexity of our supply chain makes it imperative that all parts work in harmony to avoid costly disruptions and ensure that our critical products are always available to those who need them most.
How can companies leverage advanced technologies and data analytics to improve the alignment of S&OP with end-to-end supply chain processes and enhance decision-making?
Companies like Danone can leverage advanced technologies by implementing integrated planning systems that provide a single source of truth for all planning activities, enhancing coordination and visibility. Utilizing advanced analytics, such as predictive analytics and machine learning, can improve demand forecasting accuracy and help identify potential disruptions before they occur. But to do so, the first step is to use the advanced technologies to collect more data, with higher accuracy from external and internal sources, with automatized flows. The industry offers today proper tools and capabilities to process the data automatically, in real time, so the supply chain teams can focus on the added value tasks. Real-time data integration, through IoT and other technologies, can also enhance responsiveness and decision-making across the supply chain, which is crucial given our long lead times and high material specifications.