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What does the cooperation with the business, R&D, Quality & Engineering contribute to deliver true value change?

Coca-Cola HBC is a leading bottler of the brands of The Coca-Cola Company, selling more than 2 billion unit cases of beverages every year across a broad geographic footprint that covers operations in 28 countries.

For the supply chain function to produce and deliver on this scale, we need to manage materials and finished goods through 55 plants, 56 owned warehouses, and 113 distribution centres. This is a complex value chain driven by a clear commercial and overall business strategy.

Cooperation across the whole value and supply chain is essential and Supply Chain Finance as a business partner can contribute with fast reporting, clarity of data and evaluation of all options regarding business cases. Managing capital expenditure efficiently is critically important to maximise return on investment, enable innovation and to drive productivity and sustainability targets. We closely cooperate across all geographic territories in Coca-Cola HBC. Together with working capital efficiency, we contribute to free cash flow generation, which is important for a capital-intensive bottling business.
Of course, Finance also provides specific treasury solutions like the hedging of commodity and exchange rate risks.

What are the challenges of forging relationships with suppliers?

We consider our suppliers as vital partners, contributing to the ongoing and sustainable success of our business and maintaining our reputation with stakeholders. As a critical part of our value chain, the performance of our suppliers directly impacts the sustainability performance and commitments of Coca-Cola HBC. Under a unified procurement framework, we segment our supply base of around 35,000 suppliers into direct and indirect spend suppliers.

We need to ensure a very balanced approach to managing commercial requirements, competitive pressures, quality, sustainability targets, innovation and risk of non-performance. Our experience shows that a close working relationship with strategic suppliers is essential, combined with multi-year contracts. We strongly believe that the best and most sustainable relationships are based on success for both sides and having a highly professional procurement team to manage them locally, regionally and if needed globally.

What should suppliers know from Finance?

Suppliers must be able to fully assess the financial impact of a contract, related investment and potential risks of non-performance in terms of quality and quantity of supplies ordered. Understanding with whom you deal will need financial analysis of publicly available financial accounts, credit rating information and balance investments versus contract duration and size of the business. Finance as a business partner must support tenders, negotiations and then the execution of contracts and planning of financial impact during the business year. The total cost of ownership calculations will be important for investment decisions.

What would you like to achieve by attending the Supply Chain Controlling and Performance Management conference?

Every conference is an opportunity to gain insight, understand latest trends and to meet interesting people dealing with similar challenges on a day-to-day basis. Working in a large company can encourage an introspective approach and this is why it is important to understand what the industry and other companies are doing.

Learning from others has been very important in my career so far and is a core value in our company. This means that one must be open to sharing best practices and I am looking forward to presenting some of ours and learning from those of others during this upcoming conference in Berlin.

Ahead of the Supply Chain Controlling and Performance Management conference, we spoke with Mr. Gerhard Seidl, Group Supply Chain and Finance Director at Coca-Cola HBC in Austria about the cross-functional initiatives to enable supply chain to drive a full value improvement programme.


About the conference:

This marcus evans conference is a unique opportunity for Supply Chain finance leaders to discuss how to deliver significant cost savings and improve performance of your Supply Chain as well as to implement the latest trends in technology to get a better control and more visibility. The Supply Chain Controlling and Performance Management conference will take place on the 11th to the 13th  June 2018 in Berlin, Germany.

Copyright © 2018 Marcus Evans. All rights reserved.

Practical Insights from:

Gerhard Seidl
Group Supply Chain, Finance Director
Coca-Cola HBC AG, Austria 

Emanuele Tamiazzo
Finance Director Supply Chain
CHEP, Spain

Marcel Lohmueller
Head of Methods, Processes and Supply Chain Controlling
Siemens, Germany

Gauthier Baivier
Supply Chain & Performance Director
HYPRED, France

Hans Ehm
Lead Principal Supply Chain Head of Supply Chain Innovations & Innovation Services
Infineon Technologies AG, Germany

Jacob Nielsen
Director, Business Finance
Novozymes, Denmark

Maarten Cornelissen
Head of Supply Chain
Teijin Aramid, Netherlands

Teemu Kautto
Business Controller
Sandvik Mining, Finland

About the speaker:

 Gerhard Seidl has 25 years of cross-functional management experience working in international Finance, Supply Chain and Procurement roles. During last 19 years he has worked for Coca-Cola Hellenic Bottling Company, which operates in 28 markets. Over the last four years, in his role as Group Supply Chain Finance Director, Gerhard has worked on the optimisation of the supply chain network to improve cost, asset utilisation, cross-border synergies and to accelerate innovation into new beverage categories. He has developed improved supply chain operating expense reporting routines with a big focus to automate reporting of scorecards and to standardize performance management routines. A very important part of his work was supporting to improve the capital expenditure investment processes of the company, to optimise future investment and ultimately improving return of invested capital. Gerhard is very passionate about sustainability and leads the Finance stream of the company’s efforts in this area. He lives in Vienna and loves travelling, skiing, reading and music.


Cross-Functional Initiatives to Enable Supply Chain to Drive a Full Value Improvement Programme




An interview with the Group Supply Chain and Finance Director of Coca-Cola HBC Austria

Mr. Gerhard Seidl, Group Supply Chain and Finance Director at Coca-Cola HBC in Austria

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