Reinventing the Future of Rural Marketing
Rural markets in India are changing at a rapid pace and consumers are changing along with them. Today, rural India is a place of aspiration, new wealth and exciting business opportunities. The days of a connected and engaged rural India are coming and with them a consumer who is more brand-educated and responsive than ever, yielding unprecedented opportunities in the rural market for new paradigms in customer acquisition and purchasing loyalty.
CMO & CCO
Robi Axiata
THE SPEAKER PANEL
Bringing together the industry's leading experts
This forum gives you the opportunity to:
- Harness changing needs and aspirations in modern rural Indian customers
- Master Last Mile Fulfillment to deliver on your brand promise and build your business
- Prepare for emergent financial growth in Underbanked India
- Instigate purchasing and loyalty in rural customers
- Overcome geographical and infrastructural limitations on supply chains and businesses
- Identify the readiness levels for mobile and digital in your base
President & CEO Asset Finance
Magma Fincorp
VP Sales & Bread Business
Britannia
CMO
Nokia Networks
National Head, Organisation
Governance |Kasturi – Special
Project|
Tata Chemicals Society for Rural
Development
Immediate Past COO
Greaves Cotton
Director External Affairs and Partnerships- AMESA (Asia Middle
East and South Africa)
Reckitt Benckiser
Project Director ATMA, Sustainable
Agriculture Agency
Government of Punjab, India
CEO
Niryas Food Products
Head of Product Marketing JioChat
Amit Marwah
Kaushik Banerjee
Pradeep Shrivastava
Satyarth Priyedarshi
Gunjan Shah
Kailash Chandra Gahir
Mandeep Pujara
Dr Manjusha Kadam
Harendra Singh Bisht
Ravi Bhatnagar
Reliance Jio
26th – 28th November 2018
New Delhi, India
Event Highlights not to be missed:
Exclusive Presentations on Real-Life Case Studies
- Leveraging Diverse Demographic and Consumption Patterns for Longer Product and Business Lifespans
- Rural Brand Activations to Close Business in Previously Inert Markets
- Bringing Farming Communities into your World: Engaging your Rural Prospect on their Terms and Winning a Customer with Excellence in Brand, Marketing and Service
- Breaking through Challenges in Underbanked India to Generate Sales and Marketing Prospects for Newly Financially Able Groups
- Connecting with Consumers in Diversified Demographics and Language to Fulfill your Rural Growth Potential
Expert Coaching Sessions
- Prioritising rural storage and assigning dispersed product availability in rural warehouses
- Key considerations to selecting logistics partners and distributors when getting to know rural India
- Can crowd sourcing alternatives be the next logistics solution?
If you would like to explore sponsorship opportunities or media partnerships, please contact Ms. Mary-Anne Loui at MaryA@marcusevanskl.com
Channel Partner:
Silver Sponsor:
© 2018 marcus evans
MaryA@marcusevanskl.com
