Global Brand Protection
Challenges and Opportunities
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The Speaker Panel
In partnership with
Building and protecting valuable brands is an evolving challenge in an increasingly interconnected and global economy. Our panel of experts will provide their perspectives on leading issues and best practices in global brand protection, including discussions of gray market issues and strategies, dealing with counterfeit products in the marketplace and maximizing the impact of brand protection litigation.
Allan B. Diamond
Diamond McCarthy LLP
Christopher R. Murray
Diamond McCarthy LLP
Chris handles complex civil litigation matters across the United States. Chris’s areas of expertise include commercial disputes, bankruptcy and insolvency-related litigation and trademark and brand protection matters. Prior to joining Diamond McCarthy, Chris clerked for the Hon. Allyson K. Duncan on the United States Court of Appeals for the Fourth Circuit and was an associate with Covington & Burling LLP in Washington, DC. He also researched multinational finance in Mexico on a Fulbright Fellowship.
Chris is a graduate of the Wharton School of Business and Duke Law School. Before law school, he advised companies on cross-border M&A as an investment banker in Chile and Argentina.
Associate Dean for Faculty Research and Development
Professor of Law
Notre Dame Presidential Fellow
Mark P. McKenna teaches and writes in the area of intellectual property. Professor McKenna is widely recognized as a leading scholar in the trademark area, having published a number of articles in leading law journals on the topic of trademark law. He has also written about design patent, copyright, the right of publicity, and the intersection of intellectual property rights regimes. Some of his latest projects include an empirical study of Lanham Act false advertising decisions, a comparative analysis of innovation institutions and failures, and a study of the ways IP law understands product dimensions.
Professor McKenna joined the Notre Dame Law School faculty 2008. Prior to joining the faculty, he was a member of the faculty at Saint Louis University School of Law and practiced law with an intellectual property firm in Chicago, where he primarily litigated trademark and copyright cases. He graduated from the University of Notre Dame in 1997 with a degree in Economics and earned his J.D. from the University of Virginia School of Law in 2000.
Head of Legal and Corporate Department
Giorgia Armanni is currently Head of Legal and Corporate Department at Furla, an Italian company created by the Furlanetto family in 1927, a key player in the global leather goods and accessories market, loyal to traditional Italian methods of art and design. She acts as trusted advisor to the President and the CEO and provides a corporate secretary function to all group companies. Giorgia defines and implements the global IP protection strategy and provides assistance with global joint ventures and strategic partnership deals in PRC, India, Poland, and Australia. She has extensive experience in cross borders transactions and in negotiating international commercial documents and agreements, with particular focus on trademark license agreements and commercial leases. Giorgia started his career in private practice at Clifford Chance LLP, Padua Office. Giorgia is an Italian Avvocato and got a Masters in Business and Administration at Alma Graduate School, Bologna University.
Stefan Boedeker is a Managing Director with the Berkeley Research Group in Los Angeles. Mr. Boedeker specializes in the application of economic, statistical and financial models to solve complex business issues, to conduct economic impact studies, and to provide consulting and expert services in complex litigation cases.
Prior to joining BRG, Mr. Boedeker was a Partner at Resolution Economics and a managing Director at Alvarez and Marsal. He also spent four years with LECG and Navigant Consulting.
Mr. Boedeker holds the equivalent of a bachelor's degree in statistics, a bachelor's degree in business administration and master's degree in statistics from the University of Dortmund/Germany. He also received a master's degree in economics from the University of California, San Diego and completed requirements for a doctorate in economics, with the exception of a dissertation, at the University of California, San Diego.
Copyright 2015 Marcus Evans- Your Webinar Broadcaster
Complimentary Webinar presented by Head of Legal at Furla, Managing Director at Berkeley Research Group and Professor of Law at Notre Dame Law School
Counterfeiting Gray market
Our distinguished panel focus on two significant threats during this 60 minute session:
They talk about some of the ways to tackle these threats with particular emphasis on